How to Break Into Copywriting

How to Break Into CopywritingHow to Break Into CopywritingYoure in the creative industry but youre not a writer. You write pretty well and enjoy it. Colleagues and friends say youre witty and clever. And youre looking for a career change. Now might be the time to explore making a move into copywriting.The need for quality written content is real. But how do you break into the world of copywriting if you dont have writer somewhere in your job title? Consider these ideasEducate yourselfStart by reading great writing on, well, copywriting. Some excellent books on the subject includeHey Whipple, Squeeze This The Classic Guide to Creating Great Ads by Luke SullivanThe Copywriters Handbook A Step-By-Step Guide to Writing Copy That Sells by Robert W. BlyEverybody Writes Your Go-To Guide to Creating Ridiculously Good Content by Ann HandleyThe web is also rich with information on how to break into copywriting. Check out sites such as Copyblogger, The Copywriters Crucible and Copyhackers. Taki ng online copywriting courses is another great option. For example, HOW Design University offers a Copywriting for Designers course and Mediabistro has a range of copywriting classes.Raise your hand for copywriting assignmentsMake it known internally that youre interested in copywriting, and that your knowledge of the industry, creative campaign or target audience will be an asset. Most employers will appreciate the initiative.Write for a causeConsider taking on pro-bono work as a way to build your copywriting portfolio. According to Content Marketing Institute research, 61 percent of nonprofit marketers use content marketing. And 69 percent are creating more content than they did one year ago. Reach out to an organization whose work youre interested in and ask if you can assist them with their communications.Find a mentorLocating a mentor doesnt have to be complex or time-consuming. It could be as simple as asking for a one-time informational bewerbungsgesprch with an established c opywriter whos on your staff or in your professional network. Explain that youre interested in copywriting and want to know more about that side of the business. If the meeting goes well, request the opportunity to help on the next project. Pay close attention to the advice and edits provided, and offer your appreciation for the feedback. Soon the copywriting team may be asking you for work.Read why copywriting is a hot profession today